Other publishers are appealing to their readers’ sense of fairness and justice, asking them to turn off their blockers and reminding them they are a critical part of the ecosystem that has powered the internet for the past 20 years. Without ads, there would be no free content online1.
Most users don’t care about ads, BUT…
We don’t want to be tracked. Do you care?
We don’t want pop up ads. Do you care?
We don’t want auto-play video ads. Do you care?
We’ve complained for years, but you didn’t listen. You cared more about your bottom line than your readers. Now that tools are available, and becoming more mainstream, you want to appeal to our “sense of fairness and justice.”
The problem here is we, the readers, are fed up with the intrusive, and abusive, nature of advertising. It’s going to be pretty tough to appeal to our sense of fairness and justice when we don’t trust you, and have every reason not to. You haven’t used any sense of fairness and justice, why should we?
Basen, Ira. ”Why ad blocking hangs like a dark cloud over online advertising.” CBC.ca. CBC/Radio-Canada, 25 Jun 2016. Web. Accessed: 26 Jun 2106.↩